Homebuilders Who Delivered Best Customer
Experience Honored with 2014 Eliant
Homebuyers’ Choice Awards
The New Home Company (CA) Earns Top Rating of All Multi-
Divisional Home-Builders for Second Year In a Row
MBK Homes Named Top-Rated Single-Division
Builder in North America
SAN CLEMENTE, CA – U.S. and Canadian homebuilders who provided their customers with the best purchase and ownership experiences—according to surveyed homebuyers—have been honored in the 2014 Eliant Homebuyers’ Choice Awards competition.
The winning builders were chosen based on the results of more than 76,500 surveys which were administered in 2013 to all recent home owners from over 148 major homebuilders across the U.S. and Canada.
The Eliant awards are presented annually by San Clemente, CA-based Eliant (www.eliant.com), a customer experience management company that has been surveying buyers of new homes for 28 years. This year’s awards are sponsored by three firms widely acclaimed for delivering an extraordinary customer experience to their homebuyers: RET Staffing (Real Estate Temps), headquartered in Newport Beach, CA, Crummack Huseby HOA Community Management & BRE Services, based in Lake Forest, CA and imortgage, headquartered in Scottsdale, AZ. Each of these firms has earned the prestigious “Eliant Certified” designation as providing top-of-class customer experiences and being the highest rated firms in their industry segments.
MBK Homes (California) is the recipient of the “The Eliant” award for the Best Overall Purchase and Ownership Experience category for single division builders in the North America. In the Medium Builder segment, MBK Homes was honored with 5 “Premier Awards” (1st, 2nd, or 3rd Place in each category) for Purchase Experience, Construction Experience, Overall Quality and First Year Customer Service among all qualifying builders.
“MBK Homes is an industry leader in the delivery of consistent world-class customer experience,” declared Bob Mirman, founder and Chief Executive Officer of Eliant.
The New Home Company (California) was the recipient of “The Eliant” for Best Overall Customer Experience in the multi-divisional builder segment for the second year in a row. In the Medium Builder segment, The New Home Company – Southern California was also ranked No.1 by homebuyers for Purchase Experience, First Year Quality and First Year Customer Service. The firm also earned the Second Place award for Design Selection Experience. The New Home Company received a total of 13 Homebuyers’ Choice Awards (for Southern and Northern California divisions).
Of all builders, one of the clear customer favorites was Newport Beach, CA-based William Lyon Homes. The company won 5 “Premier Awards” (1st, 2nd, or 3rd Place in each category), plus 8 Honorable Mentions for a total of 13 Homebuyers’ Choice Awards.
In the Large Builder segment, GL Homes of Florida (Palm Beach Active Adult) was ranked No. 1 in the all-important category of “Percent of Sales from Referrals” (50.0%). Sabal Homes (Edmonton, Alberta), was ranked #2 with 46.1% of sales from referrals. Grand Homes – Dallas South scored the highest “Percent of Sales from Referrals” in the Medium Builder segment (38.5%). Classic Homes (Colorado Springs) was ranked No. 1 in the High Volume Builder segment (36.2% of sales from referrals).
The Olson Company (California) continued its strong performance among Large Builders with impressive No. 1 rankings for Overall First-Year Quality and The First-Year Customer Service Experience, and came in second place for Best Overall Customer Experience (Single-division segment).
McCaffrey Homes (Fresno, CA) once again distinguished itself in the Large Builder segment by earning awards in six categories, including homebuyers’ No. 1 rankings for Purchase Experience and Construction Experience.
Eliant’s builder clients are improving their customers’ experience to such a degree that home owners are not only more willing to offer a referral, but more and more prospects are buying new homes due to these referrals. Each year, Eliant analyzes the “Percent of Sales from Referrals” from the 10 highest rated builders: In 2009, 32% of sales were sourced from referrals, while in 2013, 41.5% of sales were from referrals, a 30% increase in just 4 years.
A total of 45 different builders were recognized for their excellence in one or more customer-experience categories, including Honorable Mentions. Builders with exceptional levels of customer satisfaction included: William Lyon Homes (California, 13 awards); The New Home Company California, 9 awards); Robson Communities, Brookfield Residential, GL Homes, and Ryland Homes also distinguished themselves (7 awards).
Information on the survey methodology and a complete list of winning home builders is available at www.eliant.com.
Founded in 1984, San Clemente, CA-based Eliant has long been recognized as the nation’s leading provider of customer experience management services for U.S., Canadian, and Middle East building industry firms. The firm’s world-class customer experience monitoring, management training, and consulting services are considered to be the gold standard in the industry.
About RET Staffing (Real Estate Temps)
Founded in 1990, RET Staffing (Real Estate Temps) – an Eliant Certified company – was the first company to exclusively specialize in providing licensed real estate sales agents for home builders on an hourly basis, thereby reducing builder overhead costs. Additionally, RET has placed more sales professionals with homebuilders for regular permanent employment than any other new home staffing company in Arizona, Nevada, and California.
Founded in 1999, imortgage – an Eliant Certified company – is one of the fastest growing privately held mortgage companies in the Western United States, serving homebuyers in CA, NV, AZ, CO, OR, and TX. In 2013, imortgage was the second largest provider of mortgages to California new-home buyers, and the third largest in Nevada. imortgage also has an Eliant satisfaction rating over 92%, the No. 1 ranking of all the major lenders evaluated by Eliant.
About Crummack Huseby HOA Community Management & BRE Services
After 15 years in business in the competitive Southern California market, Crummack Huseby is used to leading the industry with cutting edge association management and BRE services. The firm continually sets new standards of excellence for its home builder clients, exploring new ways to cut costs and increase HOA operational efficiencies. As a proud Eliant Certified company, clients can expect nothing less than the highest level of consistent, pro-active service.
For more information about the Eliant Homebuyers’ Choice Awards, contact Bob Mirman at Eliant (949-753-1077 x12)