Selling to millennials? This is the kind of stuff they are reading. Our tech-savvy young citizens go to school on the internet, and they eat this stuff for breakfast
Homeownership used to be part of the American dream, but times — and costs — have changed.
Although only about 37 percent of households in the U.S. are renter-occupied, more that 55.9 million Americans under 30 live in rental housing, according to the National Multifamily Housing Council’s 2015 American Community Survey. One reason millennials lean toward rental properties could be due to high costs in the housing market. Eighteen percent of county housing markets are less affordable than at historically normal levels, reported RealtyTrac, a housing and property data provider. READ MORE