The home building industry is a schedule-driven one. Builders often find themselves taking a hit-the-ground-running approach and jumping straight into ideas that they know will work.
But builders must break must break their habits and routines and question the “what if’s” in order to drive innovation, according to presenters at a recent TRI Pointe Group Design Summit.
One builder from Pardee Homes, a Las Vegas-based division of TRI Pointe Group, puts it this way: “We’ve never not sold a home because we put something weird or quirky in it. But we’ve definitely not sold a home because it was boring.”